July 2026

Core customers are women. Over 40% of the global workforce. A significant share of all global spending. The same women are the demographic most affected by domestic violence. One audience, not two.

Globally, nearly 1 in 3 women experience partner or sexual violence¹. In the UK, almost 1 in 3². In Australia, 1 in 4³. It's someone close to you. It doesn't discriminate.

Stats don't reflect the real numbers. Shame, isolation and fear often follow.

Red for a Reason is all about wearing red lipstick. A visual gesture of solidarity. Creating a shared experience for everyone. The Red is for a Reason. Beauty with Purpose.

Men too. In beauty. In corporate. As allies. As survivors. As partners, fathers, friends, colleagues. Standing in solidarity. Very much part of the movement.

100% to charity working at the front line. Our founding AUS charity partner is WAGEC. International charity partners in flight.

Crisis support and refuge. The means to start again, for women and families impacted by domestic violence. Read WAGEC's authority to fundraise.

July is intentional, not incidental.

Raising funds and Awareness to help now and future-proof the next generation.

¹ WHO, 2025. ² ONS, 2025. ³ ABS / Status of Women Report Card 2026. Countries measure DV differently. Psychological abuse is often excluded. Under-reporting is universal. The real numbers are higher than reported.