June 2026

Core customers are women. 66% of the workforce and over half of global spending. It's every brand's audience. It's also DV's. One audience.

1 in 4 women has experienced violence, emotional abuse or economic abuse from a partner. Globally, 1 in 3.

Shame, isolation and fear often follow.

Red for a Reason creates space. A visible gesture, an iconic red. A sign of solidarity that everyone can share.

Men too. In beauty. In corporate. As allies. As survivors. As partners, fathers, friends, colleagues. Standing in solidarity. Very much part of the movement.

Every dollar goes to WAGEC. Refuge. Crisis support. The means to start again, for women and families escaping domestic violence.

June is intentional, not incidental. Incidents of DV spike in June.

Beauty with Purpose. RED for a REASON.