Danielle Butcher. 20 years as a makeup artist and hair stylist in fashion, advertising and editorial. Born and raised in London. Based in Sydney.

I've built a career and a family and I love what I do. I want to use my knowledge, skills and network to build something new.

I've been inside beauty for a long time. My work often takes me outside, adjacent to the corporate world. Red for a Reason is a path connecting industries, audiences and brands. Offering organic, meaningful content.

Red for a Reason is the axis point I’ve been building towards. My skills, drive, contacts and platform aligning to create purpose. Not just for me, but for everyone who joins the movement. Now, more than ever, we need community. It’s everything.

My whole idea is a leap of faith. I'm betting on myself, on us, and putting it all on red.

This is Year 1. And just the start.

"I had an idea on a dog walk and I decided to back it. Red for a Reason might be the most important makeover of my career."