Get involved
Red for a Reason is a content platform, a cultural moment and a community.
Here is what brand and corporate partners can expect:
30 days of high visibility daily content featuring your product or brand
Organic social integration built for sharing, resharing and conversation
Culturally relevant alignment with a purpose led campaign that people genuinely care about
A clear commercial path with featured products, campaign linked offers and a community primed to engage
Tax deductible giving before EOFY
Earned community engagement, not just impressions but real connection
A ready made June content hook for your brand, your socials and your team
Red for a Reason is for everyone.
Whether you are a brand, a business, a media contact or someone who simply wants to make a difference by wearing a red lip. Everyone is invited to this party. Wear the lip, join the movement and make a difference.
And men are absolutely invited too. Whether that means organising, donating, letting a little girl have some fun, popping one on your partner (skills) or wearing one yourself. Do it. This is your reason and your permission to join the community, have fun and raise money for a cause that matters.
Beauty brands
Beauty brands are at the heart of Red for a Reason. Beauty helped shape the idea.
For 30 days Danielle wears a different iconic red lip every single day. That is a minimum of 30 red lipsticks.
Every post is an opportunity to be part of beauty with purpose. The red lip is the hero but every look also features skincare, eyewear, jewellery, hair and fashion. Every brand wants content that is organic, cause driven, shared and reshared. This is it, this is the reason.
For beauty brands with a red lipstick in their range, this is your moment. A ready made hook, a ready made audience and a ready made reason.
Beauty is the story. Brands that show up become part of something much bigger than a product placement. Red for a Reason is empowering, just like beauty itself.
Get involved by contributing product to feature in daily campaign content, donating a content fee directly to WAGEC or donating a percentage of featured product sales to deepen your impact.
Every other brand
Red for a Reason is bigger than beauty. It is a movement and everyone can and should be involved.
Fashion, lifestyle, eyewear, jewellery and corporate brands you are all invited to this party. If your product can be naturally featured in the content, get in touch.
If your brand already uses red as part of its identity, honestly what are you waiting for. Powerful PR, authentic content and a cause worth standing behind. It is a no brainer.
For the corporate world this is a perfect fit. Red for a Reason empowers women, creates content and gives your brand a story worth telling. Whether it is LinkedIn or Instagram, June's content virtually writes itself. Plus all giving is tax deductible before EOFY. Good PR. Good vibes. You're welcome.
And if your employer hasn't heard, change that, give them the reason. Talk to your team, share the campaign and make it happen. It's Red for a Reason.
Ways to get involved include sponsorship, product integration, workplace events, social media amplification, creative collaboration or simply donating to the cause. Any and all of the above.
Media Storytelling
Red for a Reason is a story worth telling. A makeup artist with a big idea and a simple ask: wear a red lip in June, wear it for a reason.
Empowerment, mobilisation and support are the foundations of this campaign. If you aren't involved or donating, what's the reason. The movement can't move without you.
Domestic violence carries shame. It can be difficult to talk about for those affected and for those who aren't. Red for a Reason creates space for everyone to do something. To stand in solidarity and contribute.
Red for a Reason invites beauty to have purpose just for a month. It invites every other brand and everybody to be part of the movement. Help make one makeup artist's big idea work.
One idea to unite every industry, create Awareness with a capital A, raise a huge sum of money and kindness for people who really need it.